A guide to how to take part
Invite your friends and colleagues
Download the app onto your phone and register. Create your first group and you’ll be given a unique group code. Share this code with your friends, and they’ll be able to join you on the Digital Ale Trail Challenge.
The app is now available on Android and iOS phones. Sign up to our newsletter and we’ll keep you updated in the lead up to the challenge starting on 1st July 2016.
Start the ale trail
When the ale trail starts, on 1st July, you’ll be able to begin your trail. We’ll give you your first destination, and we’ll give you directions and even call you a cab, if you need us to.
When you arrive just click "check in" to get exclusive deals on drinks, find out more about the venue, and to start the challenge. We’ll send trivia questions your way every so often to keep you on your toes…
Every question you answer earns you points, and every point gives you the chance to triumph over your friends. How will you rank on the scoreboard?
Follow the trail
Once you’ve answered enough questions (or enough time has passed) you’ll be given the chance to check out and see where the trail takes you next.
Play to win
When you’re ready click "finish the trail" to end your ale trail. You’ll be able to see how you ranked against other groups, and you’ll automatically get entered for the chance to win one of our great prizes.